UX/UI & PRODUCT DESIGNER BASED IN BERLIN

Sara Luna Ruiz Product & Visual Experience Designer

I lead the full design process — research, concept, interaction, visual design, and prototyping — combining creativity and strategy to take each project from first intention to a memorable, functional and scalable product.

Selected work Schedule a conversation

Sara Luna Ruiz working at a table in her Berlin studio — Mapping the Indra reciprocity network. Berlin, 2025.

Selected Work

All projects

A reciprocity network for creative workers, where the more yougive the more you receive.

Indra

2023–Ongoing

End-to-end Product Design

A social innovation ecosystem that turns community reciprocity into digital infrastructure.

Product Design
Social Innovation
UX/UI

Residential photo of the hotel in New Jersey

DVORA LIVING

2022–2023

Intern UX/UI Designer, UX Researcher

A move-out flow for a premium living platform that cuts manual work for operators and gets residents out in three clear steps.

UX/UI
UX Research
Product Design

QUITIE

2022

End-to-end UX/UI Design, Design System

Boosting local markets with smart discount systems. Scan on the shelf, apply every offer with one code at checkout.

Product Design
UX/UI
Design System

All projects

What i do

I lead the full design process research, concept, visual design, and prototyping combining creativity and strategy to take each project from first intention to a memorable, functional and scalable product.

Product & UX

I uncover hidden needs through user research and problem framing, then turn those insights into actionable concepts and product strategies that lead to clear, scalable digital solutions aligned with the business values and goals.

UI & Visual Experience

I lead visual direction and execution for interfaces, ensuring brand alignment and consistency across design systems. I create data visualizations, micro-animations, and interactive prototypes that turn complex ideas into intuitive flows, polished interfaces, and testable product experiences.

Research & Public Practice

I enjoy sharing ideas and fostering dialogue through writing, publications, lectures, seminars, workshops, and curatorial projects at the intersection of design, art, science, technology, and society.

About Sara